Copywriting
Copywriting has nothing to do with Copyright. Copywriting is the writing of text for a particular purpose. This text is referred to as copy.
Writing web copy, or text for your website, is an important task when developing a profitable online presence for your business. Effective copy can:
- be truly useful and informative for your visitors
- project a consistent marketing message, thereby strengthing your image
- persuade readers to take specific action
Effective web copy has a few extra important elements to consider:
- behaviour of online readers (which is very different to print readers)
- unique usability conventions
- visibility in search engine results through proper use of key words and phrases
Often overlooked during the web design process, creating effective copy is not only beneficial, it is critical to the success of your website.
Contact us now to find out how we can make you web copy work wonders for you!
Welcome! mettlepress is a small web design and online marketing business based in Brisbane, Australia. We help our clients get their online marketing working. By working, we mean we make it happen profitably. Our clients get more customers through websites that are designed to be both profitable and professional.
So if you are a small business in or around Brisbane, and you're looking for some straight shooting about improving your business, get in touch with us.